Engaging Followers on LinkedIn | HootSuite University Presentation
With more than 160 million users on its platform, LinkedIn is a strategic digital platform to connect with top decision players in your industry. A newer addition to LinkedIn, the “Company Page,”...
View ArticleContent and Social Media Marketing Webinar
By Suzanne McDonald If content “is the only marketing left,” as a quote from entrepreneur Seth Godin goes, than businesses better make sure their content is attracting customers. In a webinar by...
View ArticleFuture of Social Media: Mark Schaefer at SXSW Interactive
When you stop to think about everything that the internet offers us on a daily basis – the answer to any question at the tip of our fingers, the ability to connect with people on the other side of the […]
View Articlei WED: SXSW on marrying writing, editing, designing
Unifying your content in a multimedia era We’ve all heard the expression, “Don’t judge a book by its cover,” but when viewers look at your webpage, app, and yes, even book, they instantly judge whether...
View ArticleBehind the Scenes of Viral Video Award-winner Ticknado
By Dacia Daly, TickEncounter TickSmart Social Media intern Have you heard of “Sharknado?” If you haven’t, here’s a quick introduction: “Sharknado” is a made-for-TV horror movie about a freak...
View ArticleIce Bucket Challenge: What makes content ‘go viral’?
We’ve all seen videos “go viral” – clips that seem silly or pointless that gain so much traction they end up being a talking point on the morning news. Of all the thousands of videos online, what makes...
View ArticleHow to use memes for social media marketing
Memes are everywhere. They’re funny and catch the attention of potential customers online. But are memes appropriate for use in social media marketing? How do you draw the line between using humor and...
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